CASPro โ€” Client Acquisition System for Financial Professionals
Client Acquisition System for Financial Professionals

Stop Chasing.
Start Attracting.

CASPro is a complete done-for-you system that fills your pipeline with qualified prospects, nurtures them automatically, and books them on your calendar โ€” so you spend your time closing, not chasing.

The Challenge

Why most financial professionals
struggle to grow their practice

You're great at what you do. The problem isn't your skill โ€” it's your system.

๐Ÿ“‰ Unpredictable Lead Flow

Referrals come and go. Cold calling is exhausting. Without a consistent inbound system, your income is feast-or-famine every single month.

โฐ Follow-Up Falls Through

Promising leads go cold because manual follow-up doesn't scale. You spend hours texting and calling prospects who stop responding โ€” and the good ones slip away.

๐ŸŒ Website That Doesn't Convert

A professional-looking site that generates zero appointments. Visitors arrive, see nothing compelling, and leave without booking โ€” and you never know they were there.

๐Ÿ“‹ No Repeatable Process

Everything runs through you personally. There's no documented system โ€” so you can't hire, delegate, or scale without revenue falling off.

CASPro was built to solve every one of these problems โ€” systematically.
"

A financial professional with a broken pipeline is like an insurance policy with a gap in coverage. The product is excellent. The protection fails at the moment it's needed most.

CASPro โ€” Gbaki Digital Solutions
What Is CASPro?

Not a generic system.
A conversion engine built
from the field.

CASPro is not built by an agency that has never sold a financial product. It was built by someone who is in the field โ€” speaking with real prospects, handling real objections, seeing real no-shows โ€” and engineering a system around how financial clients actually think and decide.

The difference is not the tools. Every agency uses the same tools. The difference is understanding what happens inside a prospect's mind between the opt-in and the close โ€” and building the system around that gap.

"Anyone can set up the tool. Very few understand how to make it convert in the financial services space."
THE INSIGHT

Designed Around Financial Client Psychology

Financial decisions involve trust, spousal approval, timing objections, and confusion. The system is structured to reduce every one of these โ€” before the prospect ever speaks to you.

THE MECHANISM

Follow-Up That Handles Hesitation

Real objections โ€” "I need to talk to my spouse," "Now isn't the right time" โ€” are addressed inside the automation sequences, not left for you to handle alone on the call.

THE RESULT

Booked Calls โ€” Not Just Setup

The goal is never to build a beautiful system. The goal is booked consultations with qualified prospects who show up, have done their research, and are ready to move forward.

The Difference

Why CASPro converts
where generic agencies don't.

Every agency will build you a funnel and set up automation. Very few will engineer the system around the specific psychology of financial services buyers.

Generic Agencies & Freelancers
Build. Configure. Leave.
โœ• Build funnels with no understanding of how financial prospects decide
โœ• Set up generic automation sequences copied from other industries
โœ• Deliver a "completed system" with no ongoing optimization
โœ• Never address real objections โ€” spouse, timing, trust, confusion
โœ• Measure success by deliverables completed โ€” not calls booked
CASPro
Built from the Field. Built to Convert.
โœ“ Designs the system based on how financial clients actually think and decide
โœ“ Structures follow-up to reduce hesitation, no-shows, and ghosting
โœ“ Handles real objections inside the automation โ€” spouse, timing, trust
โœ“ Optimizes continuously based on live data โ€” not a one-time setup
โœ“ Measures success by one metric: booked consultations with qualified prospects
"Anyone can set up the tool. Very few understand how to make it convert
in the financial services space."
โ€” Dr. Ode, Founder ยท CASPro
The 6-Stage CAS Framework

How CASPro moves a stranger
into a signed client

01
Attract

Multi-Channel Lead Generation

Qualified prospects are reached through paid social ads (Facebook/Instagram), organic content, and community presence โ€” not just one channel.

02
Capture

High-Trust Funnel Pages

Prospects land on pages built specifically for financial services โ€” your story, your credentials, your community. A clean opt-in captures name, email, phone, and their primary concern.

03
Nurture

Automated Sequences + Lead Magnets

A multi-step SMS + email nurture sequence activates within seconds of opt-in. Lead magnets โ€” guides, checklists, educational resources โ€” capture additional interest and position you as a trusted educator, not just an agent. Every touchpoint warms the lead before they ever speak to you.

04
Qualify

Pre-Appointment Filtering

A short pre-qualification form ensures only serious, relevant prospects reach your calendar. Stop wasting time on unqualified calls and start spending it with people ready to move forward.

05
Convert

Pre-Sold Consultation Calls

By the time a prospect sits with you, they've consumed your content, trust your expertise, and understand your value. Your consultation becomes confirmation โ€” not a cold pitch from scratch.

06
Optimize

Weekly Reports & Continuous Refinement

A live dashboard tracks every key metric: cost per lead, booking rate, show rate, and conversion rate. Weekly reports delivered to you. Regular strategy calls to adjust campaigns, refresh sequences, and scale what's working.

What's Included in CASPro

Everything built,
configured & running for you.

Core deliverables across all tiers. Fully done-for-you. No tools to learn, no setup required on your end.

Total Stack Value
$14,300+
๐ŸŽฏ
High-Converting Funnel Website
6-page site built for financial services โ€” trust-first design that captures leads and books appointments.
$3,000
โš™๏ธ
CRM Setup + Full Automation
GoHighLevel configured with pipelines, tags, lead routing & automated workflows โ€” you own the account.
$2,500
๐Ÿ“…
Appointment Booking System
Integrated calendar with pre-qualification form, automated reminders, no-show reduction sequences.
$1,500
๐Ÿ’ฌ
Multi-Step Nurture Sequence
SMS + email drip sequence that educates, builds trust & drives bookings automatically from day one.
$1,200
๐Ÿ“ฃ
Lead Generation Campaign Setup
FB/IG ad campaigns built & launched โ€” targeting, compliance-ready copy, split-testing. Min $300/mo ad spend paid directly to Meta.
$2,000
๐Ÿ“Š
Live Analytics Dashboard
Real-time KPIs: lead cost, booking rate, conversion rate, revenue attribution โ€” always visible.
$800
๐ŸŽ™๏ธ
Webinar Funnel System
Registration page, reminders, replay funnel โ€” ideal for group education events and community presentations.
$1,800
๐Ÿ†
90-Day Strategy (3 Calls)
Three 1-on-1 sessions to review performance, adjust campaigns & plan your next 30-day growth phase.
$1,500
If you hired separately
Web designer  +  CRM consultant  +  Copywriter  +  Ad manager  +  Strategist  +  Developer
Total cost
$14,300+
6+ months  ยท  5+ vendors  ยท  you manage everything
VS. CASPro
With CASPro Growth
Everything built  ยท  Everything configured  ยท  Everything managed for you
โœ“  Live in 14 days โœ“  One vendor. Zero management. โœ“  You own everything
Your investment
$1,497/mo
+ one-time setup  ยท  cancel anytime
ONE EXTRA CLOSING COVERS YOUR ENTIRE MONTHLY INVESTMENT. The rest of the month is pure profit.
The Transformation

What changes when CASPro
is running for your practice

Before CASPro
โœ—  Leads come from referrals only โ€” or not at all
โœ—  Manual follow-up takes hours; leads go cold
โœ—  Calendar empty or full of unqualified calls
โœ—  No idea which activity is generating revenue
โœ—  Everything depends on you โ€” impossible to scale
VS
With CASPro
โœ“  Steady inbound from paid ads + organic content, daily
โœ“  Automated SMS + email running 24/7, zero manual effort
โœ“  Pre-qualified appointments booked automatically
โœ“  Live dashboard showing every KPI in real time
โœ“  A documented, repeatable system that runs without you
Your Return on Investment

One extra closing per month
covers your entire investment.

CASPro fee (Growth): $1,497/mo  ยท  Average IUL commission: $2,500โ€“$6,000  ยท  Break-even: less than 1 closing

$1,497
Your monthly investment
(Growth tier)
$3,000+
One IUL closing
(avg. commission)
$1,503+
Net gain from
just one extra close

What your pipeline could look like as the system matures

Timeline Appts/mo (from system) Est. Closings (50%) Commission Earned CASPro Fee You Keep
Month 3 (just launched) 4โ€“6 appts 2โ€“3 closings $6,000โ€“$9,000 $1,497 $4,503โ€“$7,503
Month 6 (system warming) 8โ€“10 appts 4โ€“5 closings $12,000โ€“$15,000 $1,497 $10,503โ€“$13,503
Month 12 (fully optimized) 12โ€“15 appts 6โ€“8 closings $18,000โ€“$24,000 $1,497 $16,503โ€“$22,503

* Estimates based on 50% close rate and $3,000 avg. IUL commission. Individual results vary based on niche, ad spend, market, and effort.

Client Results

Real professionals.
Real transformation.

The system works when you work it. Here's what the numbers look like before and after CASPro.

Starter
Monthly Appts
1โ€“2 / mo
6 / mo
Monthly Revenue
~$3,000
$9,500
Follow-up Time
8 hrs/wk
0 hrs/wk
Lead Source
Referrals only
Inbound daily
Marcus T.
Independent Life Insurance Agent โ€” Atlanta, GA
โ†‘ Results at 90 days on Starter
Growth
Monthly Appts
3โ€“4 / mo
14 / mo
Monthly Revenue
~$7,000
$22,400
Cost Per Lead
N/A (no ads)
$18 / lead
Close Rate
~35%
58%
Sandrine K.
IUL & Living Benefits Specialist โ€” Houston, TX
โ†‘ Results at 6 months on Growth
Authority
Monthly Appts
5โ€“6 / mo
24 / mo
Monthly Revenue
~$12,000
$41,000
Team Growth
Solo agent
3 agents recruited
Brand Recognition
Local only
Regional authority
Jean-Pierre M.
Financial Advisor & Agency Builder โ€” Miami, FL
โ†‘ Results at 12 months on Authority
3.2ร—
Average increase in monthly appointments within 90 days
+61%
Average improvement in close rate after nurture sequences activated
14 days
Average time from system launch to first system-generated appointment
$0
Hours per week spent on manual follow-up after automations are live

* All results shown are illustrative examples representing typical outcomes for clients in the CASPro program. Individual results vary based on niche, market, ad spend, close rate, and effort. These are not guarantees of income.

Who CASPro Is For

Built primarily for independent insurance agents โ€”
and every licensed financial professional ready to grow.

Primary Audience
๐Ÿ›ก๏ธ

Independent Insurance Agents

  • New agents who need a proven system from day one
  • Life insurance agents โ€” term, whole life, IUL specialists
  • Living benefits and critical illness agents
  • Mortgage protection and final expense agents
  • Medicare and supplemental health agents
๐Ÿฆ

All Licensed Financial Professionals

  • Independent financial advisors (RIAs)
  • Fee-based & wealth management planners
  • Tax-advantaged strategy consultants
  • Mortgage loan officers & brokers
  • Annuity & retirement income specialists
All funnels, ad campaigns, and automations are designed with compliance-sensitive financial services regulations in mind.
"

The most powerful marketing strategy for a financial professional is not the best funnel โ€” it's the most trusted voice in a specific community. You already have that. The system just amplifies it.

CASPro โ€” Gbaki Digital Solutions
Investment & Packages

Choose the package that matches
your current stage of growth

Every tier includes the core CAS infrastructure. Choose the level of depth, ad management, and support that fits where you are today.

๐Ÿ”’ 5 Founder Spots
This is not a discount. It's an invitation. I'm opening 5 founder spots for professionals who want to be first โ€” before public case studies exist. You get a reduced setup fee, my personal attention through every step of the build, and direct input on how the system is shaped for your practice. In exchange, you share your honest results after 90 days. Monthly service is full price from day one. Once 5 spots are filled, setup returns to standard pricing permanently.
Starter
Best for: New agents who need a solid online presence, lead capture system, and basic automation to get started.
$797/mo
Standard setup: $1,500
โ˜… Founder setup: $1,100 โ€” save $400 (5 spots only)

  • โœฆ Landing page + funnel website
  • โœฆ CRM setup โ€” pipeline, lead stages, contact tagging
  • โœฆ Appointment booking + pre-qualification form
  • โœฆ Automated welcome sequence โ€” SMS + email
  • โœฆ Missed call text-back โ€” automatic SMS within 60 seconds
  • โœฆ New lead notifications
  • โœฆ Monthly system monitoring + light edits
  • โ€“ Ad campaign management
  • โ€“ Weekly reports + strategy calls
Get Started
Authority
Best for: High-performing professionals ready to scale their brand, dominate their market, and build a team.
$2,497/mo
Standard setup: $4,500
โ˜… Founder setup: $3,200 โ€” save $1,300 (5 spots only)

  • โœฆ Everything in Growth
  • โœฆ Conversation AI โ€” trained on your products (IUL, living benefits, term life); handles inbound questions via SMS + WhatsApp + multi-channel; books appointments or routes to available team members automatically, 24/7
  • โœฆ Voice AI โ€” outbound AI call fires within 60 seconds of every new lead
  • โœฆ Content AI โ€” generates branded content for your pipeline and social channels
  • โœฆ Funnel AI โ€” optimizes funnel copy and flow based on live behavior data
  • โœฆ Reviews AI โ€” automates review requests and reputation management
  • โœฆ WhatsApp Business API โ€” included in retainer, no extra subscription
  • โœฆ State-based license routing + team calendar routing by agent + availability
  • โœฆ Multi-funnel ecosystem (main + lead magnet + BPM/webinar funnel)
  • โœฆ Your weekly BPM transformed into a high-impact, lead-generating webinar event
  • โœฆ Weekly report + bi-monthly strategy calls + priority support
  • โœฆ SMS + email usage credit included (overage billed by provider)
Scale with Authority
Transparency โ€” Ad Spend, GHL Platform & Usage Costs

Ad spend (Growth + Authority): Facebook/Instagram ad spend is paid directly by you to Meta. Minimum $300/month. CASPro builds, launches, and manages the campaigns โ€” you control the budget.

GoHighLevel platform โ€” two options:
Option A (recommended): You create your own GHL account at gohighlevel.com (~$97/mo direct to GHL). You own it permanently. CASPro is added as admin to build and manage your system.
Option B: CASPro provides a managed sub-account under our agency plan. No separate GHL account needed. Add +$50/mo to your tier retainer.

SMS + email usage: A usage credit is included in your monthly retainer to cover standard messaging volume. Overage is billed directly by the provider (Twilio for SMS, Mailgun for email) at their standard rates โ€” fractions of a cent per message. CASPro will always flag it before any campaign that may push past your credit.

WhatsApp API + AI voice (Authority only): Covered under CASPro's agency plan via 360dialog and Bland.ai. No separate subscription required on your end.

Tier Upgrade Policy

If you start on Growth and later decide to upgrade to Authority, a one-time upgrade fee covers the additional build work (AI suite, WhatsApp API, voice AI, routing, multi-funnel).

STANDARD UPGRADE
$1,500
FOUNDER UPGRADE โ˜…
$1,000

Monthly retainer adjusts to $2,497/mo from the next billing cycle. Downgrading from Authority to Growth is free โ€” features revert at the next billing cycle.

Before We Start

What you need to
have ready at onboarding

CASPro is a done-for-you service โ€” we build everything. But a few things need to be in place before we can start. Here's the complete list so there are no surprises.

Required

๐Ÿข LLC + EIN

Required to activate SMS marketing via A2P 10DLC carrier registration. Without a registered business entity, your text messages are silently blocked by AT&T, Verizon, and T-Mobile. LLC formation: $50โ€“$500 by state. EIN: free at IRS.gov, takes 10 minutes.

LLC Cost$50โ€“$500 by state
EINFree โ€” IRS.gov
Timeline1โ€“3 weeks
Required

โš™๏ธ GoHighLevel Account

CASPro runs inside GoHighLevel โ€” your CRM, automations, booking system, and communications all live here. You create the account, we get added as admin and build everything inside it. You own the account permanently.

Cost~$97/mo to GHL directly
SetupWe handle configuration
Required

๐Ÿ“ฑ Meta Business Account

Growth and Authority tiers run Facebook and Instagram ad campaigns. You need a verified Meta Business Suite account connected to your Facebook page. We handle the campaign build โ€” you need the account and the budget.

Ad BudgetMin. $300/mo to Meta
Accountbusiness.facebook.com
Required

๐ŸŽฏ Your Niche + Offer

We need clarity on exactly who you serve, what product or service you're selling, and what makes you the right choice for that specific community. The more specific you are, the better your results. We'll work through this together on your strategy call.

Optional

๐Ÿ“ธ Headshot + Brand Photos

A professional photo makes a significant difference in conversion rates โ€” especially for financial services where trust is everything. A smartphone photo in good lighting works fine to start. We'll use it during the build and you can update it anytime.

Optional

โœ๏ธ Your Story + Bio

Your personal story is your strongest marketing asset โ€” especially if you serve immigrant communities. If you have a written bio, bring it. If not, we write one for you based on your strategy call. Your lived experience is part of what makes this system work.

๐Ÿ“‹ A Note on SMS Marketing & A2P 10DLC

Since 2023, US carriers (AT&T, Verizon, T-Mobile) require all businesses sending bulk SMS to register via A2P 10DLC โ€” Application-to-Person 10-Digit Long Code. Without registration, your texts are silently blocked. They don't bounce. You just never know they weren't delivered.

This is why the LLC + EIN is required. Once you have your business registration, we submit the A2P application on your behalf during onboarding. Carrier approval typically takes 1โ€“5 business days. SMS campaigns only go live after approval is confirmed.

What Onboarding Looks Like

From strategy call to live system โ€” here's the exact sequence:

Week 1

Strategy & Setup

  • Strategy call โ€” niche, offer, ideal client
  • Pre-call questionnaire reviewed
  • GHL account created + we get added
  • A2P 10DLC registration submitted
  • Meta Business account confirmed
Week 1โ€“2

Build Phase

  • Funnel pages designed + built
  • CRM pipeline + stages configured
  • Automation sequences written + loaded
  • Booking system integrated
  • Ad campaigns built (Growth/Authority)
End of Week 2

Review & Launch

  • Full system walkthrough with you
  • Your feedback + final adjustments
  • A2P approval confirmed
  • Ads go live
  • System fully activated
Week 3+

Ongoing

  • First leads entering CRM
  • Automations running 24/7
  • Monthly optimization begins
  • Performance reports delivered
  • Strategy calls scheduled
How We Work Together

From strategy call to
live system in 14 days.

We handle every step of the build. You approve. We launch.

DAY
1
Strategy & Discovery Call
We audit your current situation, define your ideal client profile, confirm your GHL setup, and map your 90-day acquisition roadmap together. You leave with a clear plan and next steps.
DAY
3
Build & Configure
Your funnel pages, CRM pipelines, automation sequences, and booking system are built and branded inside your GoHighLevel account โ€” which you own and control.
DAY
7
Review, Approve & Launch
You review everything. We make any final adjustments. Ad campaigns go live, automations are activated, and the full system is switched on.
DAY
14
First Appointments in Calendar
Within two weeks of launch, qualified prospects are booking consultations. The system is working while you sleep โ€” generating leads and running follow-up automatically.
ON-
GOING
Monthly Optimization
We review your numbers every month, refine what's underperforming, scale what's converting, and adjust your campaigns and automations for continuous improvement.
Ready to Build

Your pipeline won't
fill itself. Let's build it.

Book a free 30-minute Strategy Call. We'll audit your current setup, confirm whether CASPro is the right fit, and show you exactly what the system would look like for your practice.

CASPro  ยท  caspro.io  ยท  Gbaki Digital Solutions  ยท  ode@caspro.io